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Home/Town Services/Elections/Third Party Advertisers
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Third Party Advertisers

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A third party advertisement is a message in any broadcast, print, electronic or other medium that promotes, supports or opposes a candidate in the election, or a “yes” or “no” answer to a question on the ballot.

Individuals, corporations and unions can register as third party advertisers and can also make contributions to third party advertisers. Third party advertisers are required to register with every municipality in which they wish to advertise.

When can a Third Party Advertiser Register?

Third party advertisers may register with the municipality from Sunday, May 1, 2022 until Friday, October 21, 2022 at 4:30 pm. Third party registrations will not be accepted after the deadline.

Registration allows a third party advertiser to promote or oppose any candidate that the electors in the municipality can vote for (local Council and School Board Trustee positions).

 Who can register as a Third Party Advertiser?

 To register as a third party, you must be:

  • A corporation that operates a business in Ontario  
  • A trade union that holds bargaining rights for employees in Ontario 
  • An individual who is normally a resident of Ontario 

You are not able to register if you are: 

  • A candidate whose nomination has been filed under the Municipal Elections Act
  • A federal political party registered under the Canada Elections Act (Canada) or any Federal constituency association or a federal candidate that has been endorsed by that party 
  • A provincial party constituency association, registered candidate or leadership contestant, registered under the Election Finances Act
  • The Crown in right of Ontario and Canada, another municipality, or a local board
 What must be included in a Third Party Advertisement?

Third party advertisements must include:

  • The name of the registered third party advertiser
  • The municipality where the third party advertiser is registered
  • A telephone number, mailing address or email address at which the registered third party advertiser may be contacted regarding the advertisement.

Advertisements placed by candidates must also include the name of the candidate and contact information, but do not need to state the municipality the candidate is running in.

Contributions and Finances

Corporations, individuals and trade unions are permitted to make contributions as a third party advertiser and are also permitted to make contributions to other third party advertisers. When a third party registers with a municipality, they are allowed to support or oppose any type of candidate.

Third party advertising must be done independently from the candidate, and the candidate cannot dictate what the third party does during the campaign. Third parties are allowed to advocate for a candidate in multiple municipalities, as long as they register with that specific town/city.

Most of the campaign finance rules that apply to candidates also apply to registered third party advertisers. This includes spending limits and contribution limits for those wishing to contribute to a third party.

Third Party Advertiser Resources

  • 2022 Third Party Advertisers' Guide
  • Town of St. Marys Sign By-law
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  • Living Here
    • About St. Marys
    • Air Quality
    • Building and Renovating
    • COVID-19
    • Child Care
    • Community Services and Centres
    • Emergency Services and Planning
    • Environment and Sustainability
    • Events Calendar
    • Facilities, Parks & Trails
    • Forestry Management
    • Garbage and Recycling
    • Library
    • Parking
    • Road Closures and Construction
    • Senior Services
    • Street Lights and Traffic Signs
    • Stonetown Supports: Wellbeing Resources
    • Transportation
    • Water and Wastewater
  • Recreation and Leisure
    • Access to Recreation Grant
    • ActiveNet / Register for programs
    • Adult and Older Adult Programs
    • Aquatics Centre
    • Camp PRC
    • Canadian Baseball Hall of Fame and Museum
    • Clubs and Activity Groups
    • Child and Youth Programs
    • Community Calendar
    • EarlyON Centre
    • Facilities, Parks & Trails
    • Library
    • Museum and Archives
    • Pyramid Recreation Centre
    • Recreation & Leisure Program Guide
    • Rentals and Bookings
    • School Break Care and Camps
    • Skating Programs
    • St. Marys Quarry and Lind Sportsplex
    • Swimming
    • View All...
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    • Arts and Culture
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    • St. Marys Tourism
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